Drive campaigns from planning to execution and beyond to meet key performance metrics
Constantly optimize marketing activities to improve return on investment
Allocate budgets and analyze and recommend modifications to ad spends
Managing business of website and ensuring that month on month targets are meet.
Own performance for Facebook social ads with accountability for aggressive CAC/ROAS goals
Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative and landing page strategies.
Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data,custom audiences and more.
Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
Ensuring all partner platform are optimised based on targets and ROAS
Platform level strategy to ensure that business team get desire support to achieve Target.
Manage internal and external service teams, ensuring performance consistency and quality, issue escalation and remediation, and process optimization.
Desired Profile
Candidate with 4+ years of extensive experience executing and optimizing campaigns
Data driven and very analytical - can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations.
Experience working cross-functionally with creative, product, and engineering teams.
Good Communication and Leadership skills
Able to lead and manage the team
Experience managing a team, demonstrating strengths in supervisory, mentorship, and leadership capacities.
Having experience to run campaign on overseas market