Position: Manager – Performance Marketing
Location: Bangalore
Role:
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Managing business of website and ensuring that month on month targets are meet.
- Own performance for Facebook social ads with accountability for aggressive CAC/ROAS goals
- Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative and landing page strategies.
- Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data,custom audiences and more.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
- Ensuring all partner platform are optimised based on targets and ROAS
- Platform level strategy to ensure that business team get desire support to achieve Target.
- Manage internal and external service teams, ensuring performance consistency and quality, issue escalation and remediation, and process optimization.
Desired Profile
- Candidate with 4+ years of extensive experience executing and optimizing campaigns
- Data driven and very analytical - can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations.
- Experience working cross-functionally with creative, product, and engineering teams.
- Good Communication and Leadership skills
- Able to lead and manage the team
- Experience managing a team, demonstrating strengths in supervisory, mentorship, and leadership capacities.
- Having experience to run campaign on overseas market
