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Position: Manager – Performance Marketing

Location: Bangalore
Role:
  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities to improve return on investment
  • Allocate budgets and analyze and recommend modifications to ad spends
  • Managing business of website and ensuring that month on month targets are meet.
  • Own performance for Facebook social ads with accountability for aggressive CAC/ROAS goals
  • Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative and landing page strategies.
  • Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data,custom audiences and more.
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
  • Ensuring all partner platform are optimised based on targets and ROAS
  • Platform level strategy to ensure that business team get desire support to achieve Target.
  • Manage internal and external service teams, ensuring performance consistency and quality, issue escalation and remediation, and process optimization.
Desired Profile
  • Candidate with 4+ years of extensive experience executing and optimizing campaigns
  • Data driven and very analytical - can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations.
  • Experience working cross-functionally with creative, product, and engineering teams.
  • Good Communication and Leadership skills
  • Able to lead and manage the team
  • Experience managing a team, demonstrating strengths in supervisory, mentorship, and leadership capacities.
  • Having experience to run campaign on overseas market
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